SANDVIK DE712 DRILL RIG CAMPAIGN
Photography / Copywriting / Graphic Design / Video Production
SANDVIK GLOBAL MINING
Global mining and exploration leader Sandvik needed to promote their DE712 drill rig. At G Media Group we helped develop a number of assets that were perfectly aligned with their very specific brand guidelines.
An engaging, easy to read customer brochure - involving photography, design and content creation - highlighting the ground breaking (literally!) features of the machine. Plus, an impeccably laid out technical specification sheet which supported the brochure.
We also created a highly technical - yet engaging - sales presentation.
Our supporting editorial and advertorial content, involving interviews with both the Product Manager and customers, was published in global industry bibles, eg Coring Magazine.
Lastly, a testimonial video, entailing detailed storyboarding, featured customers discussing the drill and the Sandvik brand generally. The project involved two days of interviews with crew in sunny Orange, NSW. (Highlight - our G Media team loved being big kids again, watching this wonder machine at work. J) This engrossing piece of video story telling is in hot demand at various promoted industry events across the globe, as are the brochure, specification sheet and sales presentation. The editorials and ads a winner globally.