MARIMENA BRAND DEVELOPMENT
Discovery and research / Brand Identity / Graphic Design / Logo architecture and guidelines
In the highly competitive construction and building industry, Marimena Design, Construction, Renovation in Sydney needed a major injection of the wow factor into its branding. We collaborated extensively with them to better understand their niche and help define their brand. We then helped the company connect with key audiences, working hard with them to refine their visual identity and align brand values.
A fresh, contemporary brand design, which rolled out across the business. With a collection of brand assets put forward the client was able to see how the brand was applied against stationery, business cards, merchandise, building, vehicle and fence signage.
Marimena’s new branding design is increasingly appearing on construction sites across Western Sydney. At G Media we’re always delighted to see our clients grow.
The logo is composed of three columns that make up the frame, which the structure and roof rest on.
Every house needs a basic structure, the frame provides support for other structural elements and the roof completes the architecture.
This defines the creative thinking behind the scenes.
Pattern defined using the logo frame, to bring in a touch of colour and elegance.