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KOMATSU RENTAL CAMPAIGN

Tagline / Copywriting / Graphic Design / Advertising / Reporting

KOMATSU

 

THE BRIEF

Komatsu Australia engaged with G Media Group to help raise awareness of their new short-term equipment rental proposition. The campaign needed to communicate fast and easy! The target market comprised of both small and large contractors, a tough audience to engage.

OUR RESPONSE

We explored numerous creative avenues. Our campaign name, Komatsu Quick Rent, it said it all. We applied creative to a mix of marketing channels.
 
We see billboards every day, advertising 24hrs daily. Strategically chosen the Sydney M4 Greystanes overpass billboard captured daily commuter traffic.
 
It’s no doubt that transit still works hard for brands. Movement attracts attention and sparks activity in the brain, therefore, we incorporated bus advertising covering the Sydney metro region.
 
Strategically placed signage and print advertising at industry events also influenced top of mind awareness.  
 
With the campaign in motion it was imperative we measured success, we decided to use PhoneWords, a quick easy way to remember numbers, this enabled us to track results and reinforce the campaign tag line.1300 Quickrent!

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